Stelo is a small productivity app made by a small team in Dubai. We care a lot about craft, a little about noise, and everything about helping people build better days.
Stelo started with a simple frustration: every productivity app we tried felt like it was designed for someone else. Too complex, too gamified in the wrong ways, too eager to send notifications, and never quite all in one place. We were juggling three apps to do what one should do | and losing the motivation that comes with simplicity.
So we built Stelo. Stelo means "star" in Esperanto | a quiet, universal word for something that consistently shows up in the dark. That felt right for what we wanted to make: a tool that rewards the act of showing up, day after day, without drama.
We are based in Dubai | a city that moves fast, where ambition is in the air and the mornings start early. We build quietly here, shipping when things are ready, focusing on quality over announcements. Stelo is bootstrapped and independent. No venture capital telling us what to build, no growth targets forcing us to cut corners.
The app is available on iOS, Android, Web, and Desktop. The core is free | permanently. Stelo+ exists for the people who want more: more habits, custom themes, advanced focus analytics. We think that is a fair deal, and we have tried hard to make the free plan genuinely useful on its own.
If you build something with Stelo, or you have feedback, or you just want to say hello | we are reachable at hello@steloapp.io. We read every message.